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What is WhatsApp Business API
The WhatsApp Business API is a tool provided by Meta/WhatsApp for medium-to-large businesses (or any business that needs more scale/automation) to send/receive messages with customers via a programmable interface. It is part of the “WhatsApp Business Platform.
Core Features of WhatsApp Business API
Two-Way Messaging at Scale
Message Templates (Proactive Messaging)
End-to-End Encryption
Customer-Initiated and Business-Initiated Conversations
Rich Media Support
Business Profile & Verification
Multi-Agent / CRM Integration
Webhooks & Callbacks
Analytics & Metrics
Automation and Chatbots
User Opt-In Requirement
Compliance and Governance